The Jim Hill Media Podcast Network

Muppets on TikTok, Disney Ducks in the Parks, and the $40 Billion Star Wars Merch Machine (Ep. 95)

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Sinopse

Jim Hill and Lauren Hersey unpack a surprisingly chaotic Muppets merch rollout on TikTok Shop, explore the viral duck trend making its way into Disney parks, and break down the latest Star Wars Day merchandise strategy. Then, Jim dives deep into the history of the Star Wars licensing deal that changed Hollywood forever—and why it’s still considered one of the smartest (and most lopsided) deals ever made. From plush drops to billion-dollar gambles, this episode connects the dots between fandom, merchandising, and Disney’s evolving playbook. NEWS • Disney tests a Muppets merch comeback with a TikTok-first exclusive plush launch • Fans report confusion and delays during the Muppets TikTok Shop rollout • The viral “ducking” trend arrives at Disney parks with new collectible lines • Disney Cruise Line draws boundaries on where guests can place or hide ducks • Star Wars Day merch drops roll out weekly, building momentum toward May the 4th FEATURE • The origin of Star Wars merchandising and George Lucas’ unprecede