Taste Radio

Packaging and color have always influenced buying decisions, but in today's CPG landscape they're becoming two of the most powerful levers – capable of shaping perceived flavor and even determining whether a product makes it into the cart.  In this episode, the hosts explore how Kind Snacks' shift to paper wrappers surfaced unexpected changes in taste perception, while the explosive rise of ube and other visually striking ingredients underscores how "camera-ready" products are driving real demand. It's a deep dive into how sensory cues and social media aesthetics are reshaping what wins on the shelf. Show notes: 0:20: TX Time. Rising In S.D. Tune In Today (And Tomorrow). Paper & Purple. Liv Real, With A Flip Phone. - The hosts preview upcoming meetups in New York City and Austin, alongside BevNET Live NYC 2026 and Naturally San Diego's Naturally Rising pitch competition. They thank a pair of "angels" for stopping by the office and tease an upcoming interview with Supernatural Ventures' Chris Robb on the N