Coach James Short Podcast

Why are smart buyers winning in today’s competitive property market? George Cherchian reveals the strategy behind securing premium homes with clarity and confidence. In this episode, George shares how buyer advocacy is reshaping real estate, especially across Sydney’s prestige markets. From his early start at 19 to building a specialised buyers agency, he breaks down why clarity, certainty, and preparation are the real competitive edge, not just budget. You’ll learn how market conditions are creating a shortage of quality turnkey homes, why buyers are paying a premium, and how to position yourself to act faster and smarter. George also unpacks industry shifts, rising demand for buyers agents, and how technology and AI will enhance, not replace, high-touch service. If you're serious about real estate growth, smarter buying decisions, and understanding where the market is heading, this episode is a must-watch. Subscribe for more insights on real estate, leadership, and business growth. 00:00 The Early Move