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Jeff Long didn't plan on owning a golf shop. He just knew corporate life wasn't for him.So in 1999, a friend had a spare space in Huntersville, and Jeff took a shot. Literally. He opened All Star Golf with component clubs, a passion for the game, and a dad who loved refinishing clubs. That was 25+ years ago.Since then, he's survived the 2008 recession, watched golf almost die, then watched COVID bring it roaring back. He never closed during the pandemic. Turns out a driving range is about as socially distanced as it gets.In this episode, Jeff breaks down:Why the clubs you bought off the rack are probably wrong for youWhy a "stiff" shaft today isn't the same stiff shaft from 10 years agoWhy 3-woods are dying and 7-woods are taking over (even on the PGA Tour)How to actually get fitted without someone staring at you while you shank itWhy golf is the only sport where you can compete against a proJeff runs All Star Golf out of Mooresville Golf Range on 150. Custom fittings, club building, repairs, and yes — he's g