Faith Driven Entrepreneur

Reaching Gen Z Where They Are: Digital Evangelism, Data, and the $2.30 Soul Host Justin Forman sits down with Sean Dunn, CEO and founder of GroundWire, for a conversation that reframes how entrepreneurs think about ministry, marketing, and mission. Sean has spent decades as an evangelist, speaker, and author — but in 2017, he made a radical pivot: going 100% digital to reach the generation that has stopped walking through church doors. The result? Over 2 million people raised their hand to receive Christ in 2025 alone, at a cost of just $2.30 per commitment. This episode is equal parts spiritual conviction and entrepreneurial strategy. Sean unpacks how GroundWire uses data-driven iteration, targeted digital interruption, and multi-URL messaging campaigns to meet young people in their brokenness — wherever they scroll. Key Topics: Why 76% of Gen Z and millennials have no connection to the local church — and what to do about it The genius of "interruption" marketing for the Gospel: meeting people where they