Advertising Podcast From The Ipa
The IPA Making Sense Podcast: Mike Follett
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:59:43
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Sinopse
Mike Follett, CEO of Lumen Research, joins the IPA Making Sense Podcast to explore the power of attention as a metric, how it varies across media and what this means in practice for planners and strategists.
