Media Voices Podcast

Turning readers into subscribers: top tips for converting via newsletters

Informações:

Sinopse

In the last episode of this season of The Publisher Podcast from Media Voices, we're bringing you a panel from our last Publisher Summit, all about strategies for converting newsletter readers into paying subscribers. This panel featured Henry Seltzer, Director of Newsletter Operations at Bloomberg, Joshi Herrmann, Founder at Mill Media, and Rosie Percy, Newsletter Strategy Director at Hearst UK, moderated by Chris Sutcliffe. Henry, Joshi and Rosie explored tips and tools used to convert free newsletter subscribers to a paying product, from testing and optimisation to campaigns and messaging. Early Bird booking for this year’s Publisher Summit is now open. We’ll be holding the Summit on July 8th at a really cool venue near Paddington in London, with a single main stage focused on direct-to-audience product strategies. If you’re specifically interested in newsletters or podcasts though, we’re shaping the agenda so you can sit on a relevant main stage session, then step out for dedicated workshops, so there wil