Speaking Of Speaking

Send a textPodcasting is easier than ever to start, which is exactly why so many shows stall out. When the gear is cheap and the platforms are crowded, the real differentiator becomes strategy: knowing why you’re publishing, who you’re serving, and what you want the podcast to do for your business.I sit down with Jerry Potter, a radio veteran and early podcaster who first jumped into the medium back in 2005, to trace what’s changed and what hasn’t. We talk about the trade-off between production quality and message quality, why “just start” advice can backfire for planners, and how to avoid the classic trap of chasing downloads without a clear outcome. Jerry shares how he helps entrepreneurs define objectives like authority, lead generation, and networking, then build a show designed to deliver those results.We also dig into his module-based podcasting approach (modcasting), where each segment has a job to do, from the opening hook to a conversion moment that feels natural instead of salesy. Along the way, we