Speaking Of Speaking

Send us Fan MailWhat if the best marketing move you make this year is posting less? Carl sits down with Robin Waite, founder of Fearless Business and author of Take Your Shot, to unpack why podcasting can outperform social media for real business growth, lead generation, and long-term visibility. Robin shares the honest version of the journey: the frustration of trying to keep up with endless content advice, the temptation to quit when the results feel slow, and the moment he realized podcasting is not a quick win, it is a compounding asset.We get practical about what “being strategic” actually looks like. Robin breaks down how alignment matters when you guest on podcasts, why podcast download numbers are often misunderstood, and how a simple shift in mindset can turn 100 to 200 downloads into a powerful virtual stage. We also talk SEO for podcasts, including why episode titles and descriptions matter, how switching hosting platforms can expand reach, and how a season-style relaunch with cleaner metadata can