Atom Venture Podcasts

What used to be relatively straightforward—“Twitter for debate, Facebook for fun, Instagram for cool visuals, LinkedIn for business”—has become chaotic, politicized, and in many ways more dangerous for founders and brands. In this episode with Colin Kelly we explore: -Why the old rules of social media are gone and why nobody can honestly claim to “know” how it all works anymore. -How social platforms have shifted from organic discovery engines to paid advertising systems and what that means for startups. -The renewed importance of old‑school sales and marketing (phone calls, events, letters) and using social media as supporting evidence rather than your primary growth engine. -The tension around brand values, politics, and polarisation, and why being loudly “values‑driven” online can now backfire. -How to show your human side online without falling into inauthentic “I’m crushing it” performance. -Where AI, SEO, and search are heading, including a fascinating discovery about Instagram posts appearing in Goog