Foster Web Marketing Podcast

In the latest episode of Tom's World of Marketing, I sat down with Dawn Apuan, founder of Copy Queens, who went from ministry work and nonprofit leadership to becoming a powerhouse copywriter helping businesses generate sales—sometimes within 24 hours.  Her journey started with one powerful moment. After being told she had to put her daughter in daycare and questioning her future, Dawn made a decision: "I will figure this out." That decision led her into digital marketing… and eventually to mastering the psychology behind persuasive copy. Insights she shared: Great marketing triggers five key neurochemicals in the brain: Cortisol – grabs attention by identifying the problem Dopamine – gives the audience hope and aspiration Oxytocin – builds trust and authority Serotonin – creates empathy and connection Endorphins – delivers relief and the feeling of resolution  When your message follows that sequence, your audience naturally moves toward action. We also talk about: How small copy changes can dra