How To Cover Money
Nostalgia marketing: When the past becomes a strategy
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:16:45
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Sinopse
In this episode, Ananya Bhargava interviews Evan Weingarten, Assistant Professor of Marketing at USC Marshall School of Business. The discussion explores why nostalgia strikes a chord wxith consumers, how it influences buying decisions and brand perception, and what behavioral research reveals about its psychological pull.
