Equity

How PopSockets broke the VC-backed consumer hardware mold

Informações:

Sinopse

Does a consumer hardware company need to get on the VC treadmill to succeed? Eleven years and 290 million products sold across 115 countries later, PopSockets has proven that the bootstrapped, low-dilution path more viable than the industry gives it credit for. The global consumer hardware brand was built on less than $500k, no institutional capital, and a philosophy professor's determination.      On this episode of TechCrunch's Equity podcast, Dominic-Madori Davis caught up with founder and former CEO of PopSockets David Barnett to talk about how he scaled from a Boulder garage, stood up to Amazon at a $10–20 million cost, and eventually handed off the CEO role to someone who'd grown up inside the company.    Listen to the full episode to hear:  How a house fire and some insurance money became the unlikely seed funding for a global brand  What nearly sinking the company in manufacturing defects actually taught him about building one that lasts  How ignoring his investors' advice tur