Tactical Dent Tech

In this episode of the Tactical Dent Tech Podcast, John Highley shares hard-earned lessons about business partnerships — the good, the bad, and the mistakes that can cost you years of work. After spending the last several years building companies, partnerships, and equity deals through Marketing Savage and within the PDR industry, John breaks down the realities most entrepreneurs overlook when going into business with someone else. From handshake deals that turn into million-dollar problems… to partnership agreements that never evolve as a company grows… John explains why defining roles, expectations, and responsibilities from the beginning is critical. He also dives into something many people don't think about until it's too late: when you partner with someone in business, you're often partnering with their spouse and personal life as well. This episode covers: • Why partnership agreements must be defined from day one • The importance of evolving your operating agreements as the company grows • The differenc