Speaking Of Speaking

Send a textReady to turn your podcast from “content” into a client engine? We sit down with business growth strategist Ann Carden to map a clear path from microphone to monetization. Ann’s built and sold multiple businesses, lived through the era of pricey print and radio ads, and now shows why podcasts, when paired with smart positioning, can outpace old-school spend while building brand authority that lasts.We dig into the shift from one-and-done ads to evergreen media you own and repurpose. Anne breaks down practical lead-gen plays—interviewing buyers, guesting on targeted shows, and crafting calls to action that move listeners to your list, calendar, or offer. If you’re stuck on “hope marketing,” her step-by-step framing will help you define the end game first, pick a format you can sustain, and build a pipeline that turns episodes into real sales conversations. You’ll also hear how she stacks platforms—podcast, digital/print magazine, and a forthcoming TV show—to multiply reach, win stages, and package v