Speaking Of Speaking

Send a textThe spark for a lasting show can be as simple as admitting “I hate writing” and picking up a mic. Carl sits down with Scott Maderer of Inspired Stewardship to unpack how a clear format, thoughtful promotion, and a service-first mindset turned a modest launch into a platform that fuels his business and book. We explore why choosing a medium that fits your strengths matters, how to build a repeatable production system, and what it really takes to grow an audience without chasing vanity metrics.Scott shares the messy truth behind his 2018 start: a delayed first release, tiny download counts, and lots of DIY learning. What changed the game wasn’t a growth hack—it was treating every number as a person, showing up consistently, and going where podcast listeners already are. We dig into practical audience building strategies like guesting on aligned shows, writing narrative social posts that earn attention, and using email as a reliable engine. Along the way, Scott reveals why he remains audio-only, how l