Tactical Dent Tech

In this episode of the Tactical Dent Tech Podcast, John Highley breaks down a major shift happening in social media marketing — and why most technicians are focused on the wrong metric. After recently crossing 8 million total views in just over 130 days of consistent posting, John explains: Why followers matter less than ever How algorithms now serve content based on behavior, not who someone follows Why views are the new currency How friction in platform design reduced follow growth The psychology behind engagement and swipe behavior Why local tagging and geo-positioning matter more than you think This episode dives into the evolution of social media: Platforms now track: Watch time Scroll speed Hover time Click behavior Location tagging Engagement patterns And that means the playing field is leveling. You no longer need a million followers to dominate your market. You need: Strong positioning Relevant content Clear local targeting Consistency John also shares real-world