Listing Bits

Killing the Copy-Paste: MLS Data Meets Canva

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Sinopse

The Listing Bits Podcast is now available on your favorite podcast player! Overview In this episode of Listing Bits, Greg Robertson sits down with Marcus Brown, founder of MLS Pipeline. Marcus shares his path from real estate agent to solo software founder, discussing how frustrations with lead generation, CMAs, and manual marketing workflows led him to build a Canva-based MLS data integration. The conversation covers MLS sales cycles, member-benefit products, and why automation and design flexibility matter for agents today.  Key Takeaways Marcus Brown transitioned from working auctions and traditional real estate sales into building real estate software.  Partial "home value" leads often converted better than fully submitted leads when followed up with hand-delivered CMAs.  MLS Pipeline connects MLS data directly into Canva, eliminating copy/paste and manual data entry.  The product is designed as an MLS member benefit rather than a direct-to-agent SaaS.  MetroList is the first MLS to officially l