The Thriving Farmer Podcast

A Note from Michael: The Thriving Farmer Podcast is currently on pause as we navigate a busy season on the farm. While we're taking this break, we're excited to share Farm in Focus, a special series of short, focused conversations recorded earlier this year. These bite-sized episodes highlight practical insights from farmers and experts across the industry. We hope they're helpful and encouraging as you continue your farming journey. What does it really take to run a small, year-round local market? In this Farm in Focus episode, Michael sits down with Emma de Long of Kneehigh Farm to talk about the creation and day-to-day operation of Red Dog Market, a year-round local food market in Pennsylvania. Emma shares how Red Dog Market grew out of increased demand during the COVID-19 pandemic and how it has evolved into a community-centered outlet for her farm and other local producers. From staffing and sourcing to signage, POS systems, and regulatory considerations, Emma offers a candid look at the realities behin