Speaking Of Speaking

Send us a textA 15-year podcast doesn’t happen by luck. It starts with a single nudge—in Lorraine Ball’s case, an intern suggesting, “You like to talk… you should have a podcast”—and evolves through experiments, misfires, and a relentless focus on what truly serves listeners. We trace that arc with Lorraine as she shares how an iPhone and Blog Talk Radio turned into a durable content engine that fuels speaking, community, and business growth.We dive into the early lessons from live call-ins and why she pivoted to recorded conversations to protect pacing and quality. Lorraine breaks down the difference between authenticity and aimless chatter, showing how to be yourself while respecting the listener’s time. She explains how purpose anchors a show—whether the goal is booking talks, nurturing a local network, or driving leads—and how calls to action should change as your strategy does. We talk platform choices and why her community hub lives on LinkedIn, not in a Facebook group that drains energy.You’ll hear a p