Threading The Needle

AI promised clarity. Instead, it delivered information overload.In this episode, we unpack what happens when AI gives ecommerce teams more data than they can reasonably act on, dashboards multiplying, forecasts diverging, tests contradicting each other, and decisions getting harder instead of easier.Taylor and Andrew talk through:Why AI surfaces problems faster than it solves themHow “more insight” can actually paralyze operatorsThe limits of forecasting, incrementality, and optimization at scaleWhere human judgment still matters, and always willWhat ecommerce leaders should focus on when the data stops agreeingThis isn’t an anti-AI conversation. It’s a reality check.Because the competitive advantage isn’t knowing more, it’s knowing what to ignore, what to trust, and when to act.Show Notes:See how Attentive helps connect people and the brands they love.: https://bit.ly/4ag8oEJExplore the PROPHIT System: http://prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to