Velocity Work

What does it look like when strategic planning actually turns into execution inside a growing law firm? In this episode, Melissa sits down with Ben Gideon and Jeff Wright of Gideon Asen to unpack how the firm approached planning, follow-through, and leadership decisions over the past year.     You'll hear how their annual planning process and quarterly rocks helped translate long-term goals into concrete action. Melissa, Ben, and Jeff also explore what it takes to scale capacity without losing direction. You'll learn why being deliberate about culture matters as teams grow, how leaders avoid getting pulled into constant reactivity, and what it looks like to keep planning and execution connected as the firm enters its next phase.       Let's talk! If you are a law firm owner looking to talk with us about partnering on your personal and professional growth, book a short, free, no-pressure call with Melissa here: https://velocitywork.com/calendar     Get full show notes, transcript, and more