Tactical Dent Tech

Google reviews still matter — and if you're running a PDR shop, they can be the difference between staying busy and getting buried. In this episode, John Highley breaks down real-world, proven strategies for getting more Google reviews without sounding desperate or awkward. These are methods John personally uses — and ones he's seen work repeatedly for high-performing PDR shops. We cover: How going above and beyond on small repairs turns into 5-star reviews Why simple favors (buffing scratches, fixing clips, small extras) convert better than asking The right way to send review links so customers actually complete them Follow-up systems that don't feel spammy Why personalized video follow-ups and handwritten notes still crush How local coffee shop gift cards can multiply goodwill and referrals Why Google reviews now matter beyond Google — including AI tools like ChatGPT If you want more reviews, more trust, and more inbound work without chasing customers, this episode is straight gold — especia