Take It Personally

I’ve really loved the direction my content has gone over the last year… but if I’m being honest, I haven’t always loved the look of my Instagram feed.And as a brand photographer, that feels complicated. Because on one hand, we know the content that performs best right now is more organic, in-the-moment, camera-roll style content. But on the other hand, we’re literally in the business of selling aesthetics. So where’s the balance?In this episode, I’m breaking down the push-pull between wanting your Instagram to look good and wanting it to actually work for your business, plus how to stop letting perfectionism get in the way of consistency and conversions.We’re talking:Why organic content often outperforms overly polished posts (even for brand photographers)The uncomfortable tension between selling an aesthetic and posting content that convertsHow to mix curated and organic content without your feed feeling chaoticSimple posting patterns that still look good on the gridWhy consistency and messaging matter more