Threading The Needle

In this episode of the Podcast, we break down the three things brands must get right to win in 2026—based on real performance data, post-BFCM learnings, and what top-performing brands are already doing differently.Richard is joined by Luke to unpack the foundational shifts shaping the next era of ecommerce growth. As rising costs, tighter margins, and increased competition redefine the landscape, winning brands aren’t doing more—they’re doing the right things better.We cover:Why system integration is now essential for faster, clearer decision-makingHow creative consolidation (especially UGC-led formats) is driving scalable performanceWhen and how distribution expansion actually works—across platforms, products, and retail channelsThe role of predictability, single-source-of-truth measurement, and profit-first thinking in 2026Why brands that lack operational clarity will struggle to keep up this yearThis episode is a practical playbook for founders, CMOs, and operators looking to move faster, eliminate guesswo