The Jim Hill Media Podcast Network

It’s the first episode of the new year, and Jim Hill and Lauren Hersey ring in 2026 by digging into the annual Disney merch reset. From the surprisingly nostalgic look of next year’s dated park souvenirs to a brand-new Star Wars droid collector program, there’s a lot changing on shelves just as holiday decorations disappear overnight. Plus, Jim takes a deep dive into one of Disney’s most baffling merch success stories and why it still doesn’t quite translate stateside. NEWS • A first look at Disney’s 2026 dated park merchandise, including a color palette that feels straight out of vintage Walt Disney World road signage • Disney confirms Droid Factory Fridays, a new monthly Star Wars collector program kicking off January 2 • How Disney is using timed drops and bonus build incentives to keep Star Wars fans buying all year long • Valentine’s Day arrives overnight, with Sweethearts’ Nite at Disneyland and new couples-focused merch leading the charge FEATURE • Why Stitch dominated 2025 with billions in merch s