Earn Your Leisure

In this clip from EYL, Rashad Bilal, Troy Millings, and Dave Salvant have a candid conversation about the realities of launching, scaling, and valuing SQUIRE—the revolutionary platform transforming the barbershop industry. Dave Salvant breaks down the challenges and successes of marketing SQUIRE to both Black and non-Black barbershops, revealing how preconceived notions and internal biases initially influenced their outreach strategies. He shares insightful lessons about how he and his team discovered their approach resonated widely, and how direct, authentic engagement can break stereotypes. The discussion delves deep into the nuts and bolts of business growth. Dave details the journey from personally pitching barbershops to building a repeatable, scalable business model and an executive team capable of taking SQUIRE to new heights. He emphasizes the importance of doing the unscalable things at first—rolling up their sleeves and knocking on doors—before building the processes for true scale