Take It Personally

We all love talking about what worked on Instagram, but what about the posts that totally flopped? In this episode, I’m breaking down my “worst” Instagram content from the year, what those posts had in common, and why I’m actually not upset about any of it.This is the second part of a little two-episode series - last week I walked through my best content and this episode is taking a looking at my worst performing content. Spoiler: a lot of my “worst” content is also some of the most important for building trust, deepening relationships, and growing my brand long-term.We’re talking:Why my lowest-performing posts are almost all talking head reelsHow longer, more thoughtful content can still be wildly valuable even with low reachThe difference between content creator goals and business owner goalsHow I’m using my Consistency Cure series, even though it’s not topping my analyticsPractical ways to improve “bad” posts without scrapping the idea completelyHow to look at your own worst-performing content without maki