Take It Personally

I almost didn’t record this episode.. not because I didn’t want to reflect on the year, but because I was making it bigger than it needed to be. So instead of overthinking it, I sat down with a post-it note and recorded a simple, honest 2025 wrapped: brand photography edition!This episode isn’t data-driven or trend-heavy. It’s a real reflection on what actually defined my year as a brand photographer, educator, and coach - including what worked, what changed, and what I’m carrying with me into 2026.Before you plan for what’s next, you have to understand what just happened. This episode walks through the three things that shaped my business in 2025, why returning to the basics made everything easier, and how slowing down created more clarity and capacity.We’re talking:The three things that truly defined my brand photography business in 2025Why I intentionally booked fewer brand sessionsHow prioritizing profitability changed the way I make business decisionsWhat hiring more intentionally unlocked in my business