Marketing Jam

Recorded live at SocialWest 2025 in Calgary, this episode of the Marketing News Canada podcast features guest host Laila Hobbs in conversation with Julie Ogilvie, Executive Director of the Kentville Business Community and Founder of Julie Ogilvie Consulting.Julie shares how small businesses and solo founders can build customer journeys that convert, without burning out or spending all their time on marketing. The conversation breaks down what a customer journey really is, why it extends far beyond the point of purchase, and how brands can turn customers into long-term advocates through thoughtful post-purchase experiences.From balancing passion with profitability to focusing on the most overlooked stages of the customer journey, this episode offers practical, grounded advice for marketers, founders, and business owners looking to build sustainable growth.