The Jim Hill Media Podcast Network

How Disney Wants You to Shop This Holiday Season (Ep. 77)

Informações:

Sinopse

Jim and Lauren ring in the holidays with a very merchy episode of I Want That Too, recorded just after Lauren’s family Polar Express adventure. From Disney Visa mailers and annual passholder calendars to Stitch-heavy gift guides, they dig into how Disney is trying to steer your holiday shopping. • Disney’s “Home for the Holidays” Disney Rewards Insider issue and the surprise AP calendar reveal a full-court press of plush, Stitch, cruises, and watch-list marketing aimed at shaping your seasonal shopping. • Stitchmas dominates both online and in-park displays, with plush, pajamas, and matching family sets claiming a massive share of holiday floor space. • Disney Parks Blog releases multiple holiday gift guides spotlighting games, books, Frozen favorites, Zootopia tie-ins, and Lorcana must-haves for fans of all stripes. • While Disney pushes big-ticket items like the $399 LEGO castle, Jim and Lauren highlight personal picks including Dick Van Dyke’s new book, Disney-branded Crocs, the Tokyo Disney Mickey gnom