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In this episode of We Are Lake Norman, host Ryan Webber sits down with Jack Salzman, owner of The Serve Pickleball & Kitchen, a massive 50,000 square foot indoor entertainment facility that's quickly becoming a Lake Norman staple.Jack shares his incredible journey from running Lake Norman Chrysler Dodge Jeep Ram for 20 years—growing it into a top-10 dealership in the country—to selling the business in 2022 and attempting retirement. Spoiler alert: retirement didn't last long.When Jack's wife mentioned there was nowhere to play pickleball indoors in the area, what seemed like a "crazy idea" turned into The Serve—a unique facility featuring 10 indoor pickleball courts, four Topgolf Swing Suites with 30+ games, a full-service restaurant with chef-crafted meals, a cafe, and a private event room that seats 64 people.In this conversation, you'll discover:How Jack traveled the country studying the best pickleball facilities and got guidance from Chicken and Pickle founder Dave JohnsonWhy The Serve had over 600 v