Speaking Of Speaking

Send us a textLooking for proof that traditional media still moves the needle? We go straight to the source with Mickie Kennedy, founder of eReleases, to unpack how press releases win coverage in a world where TikTok clips sit beside front-page headlines. Mickie shares the inside mechanics of newswires, why bloggers and influencers now receive journalist-level access, and how small brands can punch above their weight without burning their budgets.We break down the anatomy of a high-performing press release: a sharp headline, a tight 500-word body, a quote that actually says something, and links that carry specs and visuals without clogging the story. Mickie explains why the best product announcements include a simple use case with outcomes and data, how to elevate your narrative with credible industry stats, and when to route technical details to a clean landing page. If press releases feel mysterious or outdated, this conversation resets the frame: journalists still fish in two main ponds, and your job is to