Data Gurus

Host Sima Vasa talks to Casper Henningsen, CEO and Co-Founder of GetWhy, about reimagining insights through technology, empathy and human connection. Casper shares his unconventional journey from professional sports to entrepreneurship, highlighting how patience, curiosity and deep understanding of human behavior have shaped his company’s mission to make insights more actionable and creative for modern businesses. Key Takeaways: 00:00 Introduction.01:52 Transitioning from sports to business brings valuable discipline and focus.04:10 Strong insights drive creativity, profitability and better decision-making.06:55 Patience and curiosity are essential for meaningful business growth.10:55 Modern marketing requires dynamic, always-on decision-making models.13:33 Human empathy remains central to driving innovation and connection.15:47 Real conversations create richer datasets for strategic decision-making.19:30 Effective storytelling and packaging determine insights adoption.21:18 The future of insights lies in co