Housing News

This week on Power House, Diego sits down with Dan Sogorka, GM of Rocket Pro, for a forward-looking conversation about the tools, technology, and strategic shifts Rocket is deploying as they move into 2026. Dan offers an inside look at how Rocket Pro is investing in AI-driven efficiencies, reshaping its broker support model, and strengthening its position through recent acquisitions. He also dives into the story behind the Broker Manifesto and how it fits into Rocket’s broader mission to build trust and choice for brokers nationwide. From competition to technology, narrative change to partner support, this episode breaks down how Rocket Pro is positioning itself to lead in one of the industry’s most dynamic and competitive segments. Here’s what you’ll learn: Why Rocket Pro is energized heading into 2026 with a renewed innovation roadmap How new AI tools elevate broker efficiency and streamline everyday workflows The strategic role of recent acquisitions in strengthening Rocket’s market positi