Rethink Real Estate

Ben Brady welcomes back a true fan favorite — Shannon Mesritz, Broker with McClung Realty Group and longtime member of the Harcourts family. Shannon was one of the very first guests ever on this podcast (years before it became what it is today), back when he was running auctions in San Francisco at the height of COVID. But Shannon’s history with Harcourts goes far deeper than that. He began his real estate career with Harcourts in Australia over a decade ago, helped launch the auction platform in Oregon, returned home briefly, then came back to the U.S. to build the Bay Area auction marketplace before transitioning into his own traditional sales business, now consistently closing 40+ transactions a year.This episode dives into the one tool Shannon created during his auction days that has since become a critical part of his traditional real estate business: the Active Competition Study — a ranking-based pricing system that shows sellers exactly where their home sits within the current market. Forget sold comps