Media Voices Podcast
TheMediaBriefing: Bauer's head of ePublishing Jim Foster on native app strategy
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:30:56
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Sinopse
On the latest episode of TheMediaBriefing, Bauer's head of ePublishing Jim Foster takes us through the publisher's app and distributed publishing strategies and provides a look back at how the company went from having no apps to considering one for each publication. Chris and Esther try not to sound too incredulous when he describes a time in magazine publishing when the market could support multiple magazines about carp.