Media Voices Podcast
Newsletters are finally growing up: Media Moments 2022
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:53:01
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For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’re be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from subscriptions and membership to advertising, platforms, emerging technology and more. Our fifth episode explores the year in newsletter trends, from worldwide readership to how creators are driving publisher strategies. One of the oldest digital delivery systems of all has continued to dominate industry headlines in 2022 as publishers rethink the way they work with email newsletters. Email-first news publishers have continued to go from strength to strength, with Axios and Industry Dive both acquired this year for significant sums. As overwhelm and news avoidance has grown, email newsletters have been seen as a solution to the firehose of content available online, as Reuters noted in this year's Digital News Report. The trend of journalists leaving outlets to go solo has definitely peaked, with fewer making the move than antici