Media Voices Podcast

Publishers power through as hype around emerging tech comes crashing down: Media Moments 2022

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For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’ll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from podcasts and newsletters to advertising, subscriptions, trust and more. Our ninth episode looks at how the bubble has burst around many of the emerging technologies that had previously excited the industry, and where publishers are looking now for innovation. The 'crypto winter' has set back many of the projects we saw begin in last year's exploration of emerging technology. The crash began early in 2022 due to rising interest rates and macroeconomic factors, and as even supposedly 'stable' cryptocurrencies hit problems, confidence in the market plummeted. This in turn hit the NFT market, with trading volumes collapsing 97% in September from a peak in January 2022.  Although many publishers aren't forthcoming with less positive updates about NFT and Web3 projects, the closure of CNN's Vault by CNN - a marketplace selling collec