Creative Capes

What does it really take to protect creativity inside large organisations, and why do some CEOs champion design while others struggle to?In this episode of Design Leadership in the Boardroom, Jim Prior, former Global CEO at WPP and Chair at Design Bridge & Partners, Superunion shares 25 years of experience leading some of the world’s most influential creative companies.Hosted by Future London Academy, this warm, honest conversation explores how creativity drives business performance, and what every designer should know to influence decision-makers at the highest level.