Rethink Real Estate

Ben Brady, CEO of Harcourts Auctions, sits down with Sean Uyehara, Area Manager of Geneva Financial, to unpack one of the most powerful — and overlooked — mortgage strategies available today: the First Lien HELOC.Sean explains how this product, widely used in Australia but still emerging in the U.S., allows homeowners to pay off their mortgages in 3–7 years instead of 30. He breaks down exactly how it works, who it’s for, and why it’s fundamentally changing the way people think about homeownership and liquidity. You’ll learn how this approach turns your home equity into a powerful financial tool — letting you access capital, avoid unnecessary interest, and build wealth faster without changing your lifestyle.The conversation then shifts to social media, where Sean shares how he’s built a 90% lead-generating business through TikTok and Instagram. From posting 100 videos fast to using TikTok’s content-gap insights, he reveals the repeatable framework that took his brand from invisible to over 2 million monthly v