Rethink Real Estate

In this high-energy episode of Rethink Real Estate, Ben Brady, CEO of Harcourts Auctions, sits down with Chris Cochran, Director of Marketing, to unpack a next-level strategy for winning competitive listings — using AI to transform your listing presentations and impress even the toughest sellers.Ben and Chris dive into the psychology behind preparation and presentation, revealing how you can differentiate yourself long before you even walk through the seller’s front door. From sending a photographer to capture pre-presentation property photos to leveraging AI image enhancement tools like Gemini or DALL·E for before-and-after visuals, they explore how small touches of innovation can create massive impact.The conversation also gets tactical — how to assess seller personality through early engagement, how to position “preparation” as your unique value proposition, and why the three P’s of success — Preparation, Product, and Price — are the foundation of every standout listing pitch. Plus, they share how to overc