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Join host Ryan Webber as he sits down with Martin Cagle, owner of Ride Wake and Surf, one of Lake Norman's premier wake surfing and wakeboarding businesses. In this engaging conversation, Martin shares his incredible journey from attempting to launch a cable wakeboard park to building a thriving water sports company that has taught over 10,000 people to wake surf and wakeboard.In this episode, you'll discover:• How Martin pivoted from his original cable park vision to create the "ultimate day on the lake" experience• The challenges of starting a water sports business in 2019 and investing in brand new Mastercraft boats• Stories from teaching everyone from 4-year-olds to an inspiring 80-year-old Belgian woman who wake surfs weekly• The evolution of wake surfing technology and how it's transformed the sport• Martin's philosophy of creating full-day experiences rather than just lessons• Creative social media strategies, including jumping out of helicopters for viral content• The business model that serves both b