Slacking Ambition

50 - Build a Better Brand w/ Jena Rodriguez

Informações:

Sinopse

Jena went from homeless, to having a great job, to business owner, to $700k in debt and bankrupt, to building a $700K business as a Brand Strategist. It was a huge mindset journey to bring herself to where she is today and to overcome the "broke" cycle that she had to go through for her first 30-35 years of life. The 700K was the debt from taking a leap/risk into entrepreneurship (lease, inventory, business loan, personal credit cards etc) and in 2007, the business was not making it. What was most important to Jena was her young daughters and husband, and saving her home, and so letting the business go was the only way to protect her family. This came at a cost though: bankruptcy. Financial recovery was all in the action, the BRAVE that she got on and the mindset and commitment to stay the course no matter how hard it was or how hopeless she felt at times. She refused to give up. Jena launched Brand with Jena, a branding and coaching business that has earned over $700K in revenue in the last 3 years. Jena rel