Your Sales Matter

Croft Edwards, MCC, is a leadership and business coach, and a retired Army officer with a decorated career as a command and staff officer in the United States Army, both active and reserve. He is the President of CROFT + Company, a global leadership and organizational change firm with clients spanning the spectrum from oil companies and manufacturing firms, to government entities and non-profits, to small businesses and start-ups. Croft Edwards’ passion is coaching clients to reach for #LeadershipFlow - a heightened state of being which in turn produces peak performance at critical moments. His methodology has evolved over many years of leadership in the military, and coaching business leaders and teams. His approach begins with Self Mastery, where clients develop a clear understanding of themselves and what is masking their authentic nature. Croft Edwards has been in the profession since 2001 and has coached hundreds of individuals from all levels of the organization – new leaders to executives i