Brand Me

Be you. That's who people really want to see. Carl Reader, a successful author, and entrepreneur joins Natasha to discuss how his unique appearance, simple messaging, and the showcase of his human side helped propel him to become a leading expert and advisor in the business industry.   "Business is simple. If I can do it, anyone can." -Carl Reader   Like the podcast? Subscribe on iTunes   Timestamps:   3:57  The start of building a personal brand 6:26  Measuring the initial success of social media visibility 9:13  Early strategies that kickstarted Carl's success 12:06  Importance of credibility in building brands 16:06  Determining values and messages 22:51  Carl explains the benefits of being unique and how it's helped him stand out and bring in various opportunities 29:01  Making accounting about business, not just numbers   Connect with Carl Reader: Facebook Instagram Twitter carlreader.com   Connect with Natasha Courtenay-Smith: Facebook