Brand Me

A day that started as a search for a quality pair of shoes, and a dropped purple pocket square ended with the start of a custom shoe brand. Now four years later, Tim Waring, founder, and director of Eves & Gray Ltd. drops in with Natasha for an in-depth conversation into everything brand. Tim gives a peek into brand management, internet marketing strategies and the resilience required to last in the industry.   "You learn very, very quickly that outsourcing is king." -Tim Waring    Like the podcast? Subscribe on iTunes Timestamps: 1:09  The start of Eves & Gray and a look into the brand today 13:14  Eves & Gray's business model and risks to look out for when starting a brand 21:45  The truth about landing placement into retail stores 23:44  Strategic branding and luring traffic to your website 26:17  Retargeting to reach your customers—the power of Facebook 32:38  Where to put your resources into Facebook 41:41  Using ads on Facebook and the gro