Brand Me

From working as a cog in the machine of journalism to a reputable editor of national newspapers, Natasha Courtenay-Smith has done it all. Founder of Bolt Digital, Natasha examines her clientele's social media strategy and gives advice to those seeking guidance in the world of advertising. You can catch the full video version of this episode here and from her vlog.   "Your first job as an advertiser is to stop the scroll." -Natasha Courtenay-Smith     Like the podcast? Subscribe on iTunes   Times Stamps: 4:31 Natasha Courtenay-Smith story, coming up through journalism   7:15 The birth of Bolt Digital   10:15  Critiquing of bad branding that can lose you money  11:39  The nine-step process of direct to consumer of online e-commerce brands   15:15 Why you need an integrated approach to advertising to be successful today  21:20 Boosted&nbs