Hotel Intel | Analyzing Hospitality & Tourism Trends

The hotel industry is going through a fundamental shift. Internal marketing departments and PR teams have seen their budgets slashed as they reduce their reliance on traditional media, shifting those dollars to something called influencer marketing. This week's guest is a true influencer in the hotel, travel, and tourism space. Over the years, Mr. Scott Eddy has carefully cultivated a social audience of almost two  million people who love to follow his travels around the world. But that shift to influencer marketing comes with problems, as hotels and destinations struggle to keep up with the changes in social media. One of the biggest challenges is identifying quality influencers and finding productive and profitable ways to work with them. In this episode, we ask Scott to help address some of the crucial issues hoteliers must understand when embarking on influencer marketing campaigns. Things like: How hotels and tourism brands "rent" the audience of influencers What makes influencer marketing differen