Hotel Intel | Analyzing Hospitality & Tourism Trends

Ever wonder why there's a bakery near the front door of many hotels? Or why casinos invest over $500K a year in scent marketing? Or how shoe companies know you'll shop longer if their stores smell of woodworking and leather? It's more than just branding. It's the science of scent marketing, and savvy hoteliers are already onboard. In this episode, Wimintra & Stu share their own personal experience with scent marketing for hotels and dig into some of the research that supports this growing trend. Listen in to learn what hotels like the Edition hotel in NYC already know, and why they are investing to make sure they please all of a guests senses. Is your hotel is already taking advantage of drastically improved "experience recall" by using scent marketing? Let us know by sending us a message on our website, Twitter, or Facebook accounts.